This Visual Identity was created for the "Lab for Play and Design" at Designskolen Kolding.
The Lab works with play-related research and needed a common Visual Identity for presentations.
The Lab works with play-related research and needed a common Visual Identity for presentations.
A PLAYFUL MODULAR IDENTITY
This Visual Identity was designed to support the research staff of the Lab in creating more playful-looking presentations. It consists of a series of modular shapes that support different levels of visual playfulness. These can be combined inside the slides based on individual needs and target audiences.
DESIGN GUIDELINES
The Identity comes with a template for PowerPoint and Keynote, containing guidelines on how to use the visual elements inside a presentation. The guidelines include a suggested grid, readability and font recommendations, inspirations and a standardised footer.
THE VISUAL ELEMENTS
The colour palette was chosen to have a playful feeling while keeping open for a more professional look for more formal presentations. Each shape kind is available in all the colours of the palette and both abstract elements and symbols (arrows, bullet points...) are available. Below, you can browse some of the elements.
