Dowsing & Reynolds is an online interiors retailer selling premium fixtures and fittings for the home in multiple finishes and colours. The iconic Miami Pink Tinkisso tap is a bestselling product, and has led to the expansion of the range to include 4 trending colours across kitchen and bathroom taps & accessories, handles, switches & sockets. I was tasked with creating a paid media campaign to promote the new product range across Google, Meta and Pinterest, as well as organic social content.
Google Pmax ad
I led the creative direction of campaign assets across multiple categories - taps, bathroom accessories, switches & sockets and handles - working to show each category in it's best light, but also ensuring they looked cohesive as a set. Creativity was key with the creation of this imagery, to reflect the playful nature of the products.
For example, the shapes of the bathroom accessories lent themselves to a flat lay, but shot from an angle to show the details of the products. Whereas the more sculptural taps looked great with ordered repetition in the different colour ways. The assets were tied together with a bold pink background that underlined the Miami Colour Pop vibe, and the strapline 'Let's get colourful' to inspire joy and creativity in customers.
I worked alongside a photographer to bring these scenes to life, from test shoots to final retouch, and then rolled out the assets across all required sizes and channels.
