Liqueur branding & package design - part 2
Brand development objective
One of the main objectives of the Treasures of the Forest project was to create an identity and style that is fluid and flexible, allowing for the potential growth of the brand with additional products. The planned development focused on introducing new flavors of liqueur and other high-proof spirits.
The challenge was to develop a multi-dimensional fluid identity based on illustrations with a feminine vibe. Adhering to the established color palette and the simultaneously created illustration style a second twin line of illustrations in a lino-print style was created for the next product line.
Enhancing attractiveness and marketing strategy, proposals for gadgets and additional decorative tube packaging dedicated to products purchased as gifts or tokens of appreciation were also developed. This provided the producer with another distinctive competitive advantage.
BRAND DEVELOPMENT STRATEGY • VISUAL IDENTITY • PACKAGE DESING • MARKETING GIFTS
Credits: Qz Alicja Sowa • qz@alicjasowa.com • alicjasowa.com
