ABOUT THIS PROJECT
BAKEROOM is a modern café and bakery that brings together people who cherish life's simple pleasures in a rush of urban energy.
GOAL
My primary objective with this project was to craft a captivating brand identity that speaks to a diverse audience, with a special emphasis on millennials. The challenge lay in striking the perfect balance between the cozy allure of a neighborhood café and the vibrant ambiance of a trendy hangout spot.
SOLUTION
The branding for BAKEROOM combines the inviting comfort of soft green velvet with the lively, joyful energy of a sunny orange hue. A retro diner-style plaid pattern adds a touch of nostalgia, evoking feelings of familiarity and warmth. The logo, featuring the BR letters within a simple smiley face, embodies the essence of the brand—friendly, approachable, and full of character.
For typography, I opted for a bold pairing of fonts: Syne Extrabold in all caps exudes confidence and vitality, while Acumin Variable brings a sense of simplicity and being versatile to work on different mediums.
In addition to the logo and branding elements, I've created packaging that features vibrant accents of dopamine-evoking orange, coupled with engaging text that speaks directly to the consumer. Our paper coffee cup stickers invite customers to complete the phrase "I feel..." by choosing from a range of provided options or even adding their own personal touch.
