ON PRISM BRAND IDENTITY

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The Client

ON AESTHETIC is an aesthetic brand that offers high-quality medical skincare services, focusing on the health of the customer's skin. Starting as a semi-permanent beauty brand, it has expanded its business to skincare beauty, establishing itself as one of the leading aesthetic brands in the skincare industry. We provide skincare services that reflect expertise and sincerity, considering various skin concerns of our customers. Moreover, we offer distinguished, meticulous customer service to provide an unforgettable beauty experience. Furthermore, we aim to expand into the body care sector to offer a comprehensive beauty therapy experience.

The Objective

ON AESTHETIC boasts top-notch skills and provides high customer satisfaction through differentiated program structures. Additionally, with its stylish and trendy interior, it offers an experience beyond just aesthetics. ON AESTHETIC has expanded its business area, launching a new brand along with brand identity renewal. YNL Design assisted in renewing ON AESTHETIC's brand to establish its unique style, clarify its brand identity, and enable effective brand communication. They also developed a new brand name for ON AESTHETIC and established an identity system, forming a unified brand identity.

Brand Naming

ON AESTHETIC's body brand is named "ON PRISM," representing multifaceted beauty and the ability to face a new daily life. It is a trendy and emotional naming that symbolizes various experiences such as body care and newness.

The solution

YNL Design established "reawakening" as the essence of the ON AESTHETIC brand. By incorporating unique services and skills, ON AESTHETIC rejuvenates the senses of customers, establishing a trendy and sophisticated brand identity. The new ON AESTHETIC brand expands its business area to include body care, providing comprehensive beauty therapy. YNL Design developed the new brand name "ON PRISM," encapsulating the brand value "INCOMPARABLE BEAUTY." "ON PRISM" symbolizes multifaceted beauty, facing a new daily life. The identity system of ON PRISM reflects the image of a prism, representing various experiences and illuminating daily life. The logo type visually expresses the spreading light of a prism using black and white monochromatic colors for a contemporary and sophisticated image and hologram colors as accent colors to symbolize the multifaceted beauty of a prism.