XX - Audiovisual Production
THE BRAND
Vinícola Arbugeri is a high quality wine producer located in the Serra Gaúcha, and has been dedicated to producing high standard wines for over 50 years. Its products are sold in Brazil, China, Saudi Arabia, Paraguay and other countries.
THE CHALLENGE & THE JOURNEY
Vinícola Arbugeri is a high quality wine producer located in the Serra Gaúcha, and has been dedicated to producing high standard wines for over 50 years. Its products are sold in Brazil, China, Saudi Arabia, Paraguay and other countries.
THE CHALLENGE & THE JOURNEY
The XX label, mentioned in the video, represents a unique and limited wine, with only 2000 bottles produced. This wine is a second edition of a previous label called XV, bottled five years earlier. XX celebrates 20 years since Vinicola Arbugeri began producing fine wines.
The aim of the film was not to be shown openly to the public, but rather to support sales staff in presenting the label to end consumers, following a direct sales approach.
For the concept of the film, we chose to highlight the transition from the initial era of fine wine production to the current one, involving a new generation. We used an analogy with the game of chess, where each move in the past reflects on the current product, representing a continuous and strategic evolution.
The aim of the film was not to be shown openly to the public, but rather to support sales staff in presenting the label to end consumers, following a direct sales approach.
For the concept of the film, we chose to highlight the transition from the initial era of fine wine production to the current one, involving a new generation. We used an analogy with the game of chess, where each move in the past reflects on the current product, representing a continuous and strategic evolution.
THE OUTCOME
The result was a conceptual film with a strong emotional appeal that added value to the final product. It supported salespeople in presenting the wine to end consumers or retail outlets. As proof of its success, all 2000 bottles were sold in less than 2 months.
