Auralyn, a company founded by Yeeling, emerged as a response to her personal health challenges faced in 2022. Recognizing the need for open conversation and understanding, particularly within the health and wellness for women in Asia. Auralyn became a platform dedicated to fostering a safe space for discussion. It aimed to shed light on often overlooked truths, striving to build a community where women feel acknowledged and in control of their health.

Together with Hause Studios, the journey to establish Auralyn unfolded from ground zero. Now, we'll delve into the process, understanding how Hause Studios played a pivotal role in bringing Auralyn to life.

Deep research into understanding users was paramount. This involved a comprehensive analysis of customer personas and competitor landscapes. Targeting Singapore and Southeast Asia, Hause conducted user persona studies, paving the way for crafting the brand identity.

Auralyn's brand identity, envisioned by Yeeling, embraced a distinctive shade of green. Yeeling's intention was to avoid an overly feminine feel, emphasizing inclusivity. The calming, timeless green symbolized support and empowerment, echoing the belief that conversations around women's health should include perspectives from partners and people in their lives. The green is also a way to connect to nature, bringing back the energy that all of us derive from.

Incorporating faceless illustrations for women sharing their health and wellness journeys, Auralyn aimed to protect identities while maintaining a diverse representation. The illustrations, varied in color and size, embraced imperfections, reinforcing Auralyn's commitment to fostering confidence and relatability. This intentional approach allows every woman to identify themselves in each of the shared experiences, creating a powerful opportunity for engagement and deeper connection within the community.

The initial phase focused on creating Auralyn's brand identity and channels for recognition. Hause Studios developed Auralyn.com, an Instagram account, and a Pinterest presence. The website was designed with UI/UX considerations to facilitate easy navigation through Auralyn's stories.

For social media, Hause assisted in creating content assets aligned with Auralyn's brand identity. Each graphic resonated with the platform's core values. As the journey unfolds, Hause and Auralyn continue to work hand in hand, paving the way for future phases. Stay tuned for more exciting product developments in this collaborative journey.