Enactus York is a branch of the larger, global group, Enactus. The society is based within the University of York and offers students an opportunity to network, build and design unique projects and gain experience first-hand with industry professionals.

I joined the team in York as part of the marketing group, and set to work on redesigning the society's logo, and encourage a rebrand for the social media pages.

With the society being based in York, I incorporated the local landmark of the York Minster within the logo to help distinguish it from other branches of Enactus. The original logo also featured the York Minster, but the choice to use an image as opposed to the outline meant it was quite limiting in where it could be used.

A more minimalistic design means that it can be used in more scenarios with a coloured version, and a light and dark version that can be used interchangeably depending on the colour of the background.

Examples of the logo in different settings:

Whilst on the marketing team, I also encouraged a step away from purely text-based Instagram posts, in order to encourage more engagement and growth online.

As a result of the change, the page's engagement grew over 800% and popularity for the society and their projects grew too.