Brand creation for the Best Villa Development (Indonesia) in South East Asia Property Awards
Luxury real estate specialists, KOP Properties developed this exquisite collection of beachside residences. A ‘three skipping stones’ visual hallmark was created, alluding to both the resort’s stone’s throw from Singapore and the multi-generation family living structure familiar to Asians.
The brand is expressed across the resort touchpoints, including website, keycards, stationery and marketing collateral, with the tagline “For Generations to Come”.
Located in Nongsa, Batam, a key challenge was to position the district as a desirable holiday or weekend destination. This was achieved through crafting information guides that extolled Nongsa’s charms.
