SUKA, founded in 2010, is a Malaysian NGO called Persatuan Kebajikan Suara Kanak-Kanak Malaysia. It aims to provide a safe and nurturing environment for children, ensuring they can experience a regular childhood. Their mission, encapsulated in their tagline "We owe ourchildren a life free of violence and fear," emphasizes their commitment to protecting children from harm and promoting their well-being. In this rebranding project, SUKA logo incorporates the concept of "building blocks" in creating the typeface to highlight its focus on constructing a secure environment for children. Additionally, the inclusion of a "smiling face" symbolizes the joy and contentment children experience when
their rights are safeguarded.

SUKA，成立于2010年，是一家马来西亚的非政府组织，名为Persatuan Kebajikan Suara Kanak-Kanak Malaysia。它旨在为儿童提供安全和温馨的环境，确保他们能够享受正常的童年。他们的使命，体现在他们的标语中：“我们欠孩子们一个没有暴力和恐惧的生活”，强调了他们保护儿童免受伤害并促进其福祉的承诺。这个项目将“积木”元素应用于创建标志的字体中，以强调其致力于为儿童打造安全环境。同时，“笑脸”象征着儿童在他们的权利受到保护时所感受到的幸福。