Crafting the branding for Neighborhood, the goal was to infuse the essence of a rustic, homely feel with premium elegance, resonating with the casual yet luxurious dining experience offered in a Mediterranean setting. Here's how the process unfolded:
It all began with a thorough understanding of Neighborhood's vision, mission, values, personality, and promise. With a clear direction in mind—to create a memorable casual dining experience with a Mediterranean touch—the brainstorming commenced. Ideas were drawn from the juxtaposition of rustic charm and premium elegance, with a focus on creating a welcoming atmosphere juxtaposition to a neighborhood gathering.
The logo serves as the visual cornerstone of Neighborhood's brand identity. To capture the essence of the concept, a minimalistic approach was adopted. The choice of a clean, minimal font exudes sophistication and premium quality, while the addition of a small home icon adds a touch of warmth and homeliness. This juxtaposition mirrors the core values of the brand—bold yet delicate, confident yet friendly.
The next step involved translating the brand identity into tangible visuals. Graphics were designed to reflect the rustic charm of a Mediterranean neighborhood, with earthy tones and textures evoking a sense of familiarity and comfort. The imagery of homes further reinforces the idea of community and belonging, aligning seamlessly with Neighborhood's values of inclusivity and warmth.
