DIRT IS GOOD
for LOLA MullenLowe
Think of any game in the history of sports. Do you think you could guess who won just by looking at a picture of the game? There’s a pattern that always repeats itself.
In our latest campaign, “Guess Who Won,” we showed how getting dirty tilts the odds in your favor. We recreated some of the most iconic moments in sports history, demonstrating how the winners are the ones who got dirty. Then, we placed them on billboards in front of parks, sports academies, and schools to inspire the next generations of athletes to embrace dirt and give it their all.
In our latest campaign, “Guess Who Won,” we showed how getting dirty tilts the odds in your favor. We recreated some of the most iconic moments in sports history, demonstrating how the winners are the ones who got dirty. Then, we placed them on billboards in front of parks, sports academies, and schools to inspire the next generations of athletes to embrace dirt and give it their all.
Ph. Ale Burset
