BoaViana ©2024
About Brand
BoaViana is a brand that stands out for its unique and dedicated approach to health and well-being. With a special focus on women and the elderly, they offer physiotherapy programs that are truly personalized and attentive. Their team is known for their empathy and professionalism, creating a welcoming and safe environment for all patients. With a philosophy centered on vitality, knowledge, and love, BoaViana strives to help each individual achieve a more active and healthy life, regardless of the life stage they are in.
Client: BoaViana | Service: Visual Identity | Country: João Pessoa, Brazil | Year: 2024
Art Director: Gean Borge;
Designer: Gean Borge;
Illustration: Kauê Gervazio.
Color Palette
We opted for a palette of green tones for three distinct reasons. First, as a bold statement of differentiation, breaking away from the ordinary and diving into the unexplored. Second, the green tones echo our pursuit of vitality, health, well-being, and healing. Third, green contrasts with the purple, the color of our main competitor, highlighting us as a vibrant alternative. Each shade of green is a meticulously crafted visual narrative, representing our identity and competitive strategy.
