Vulcan Pepper Company is a fictional hot sauce brand that sells sauces that are of higher quality than other more well-known brands. The brand sells a wide range of flavors and spice levels as individual bottles or two-pack boxes based on spice level. The company prioritizes the use of naturally sourced ingredients and quality above all else.

The task was to create a point-of-purchase display for Vulcan Pepper Company to display their products. When designing the display it was important to take into account the brand's current personality as well as how to effectively showcase its products. 

An exciting and eye-catching point-of-purchase display was developed to house the brand's products in a way that makes them easy to access. The volcano shaped cutout on the top of the display perfectly aligns with the brand's image and serves as an attention-getting talking piece. The magma pattern found around the display is subtle but adds flare and detail to the display giving it more personality. 

The display also features four shelving units, three to house each of the three flavor packs and the top shelf which holds individual bottles of each flavor. Overall the display is effective at housing the brand's product's but also delivering an experience that is in line with the brand's current image.