Client: PESTLY
An All-Natural
Summer Essential
Pestly is more than just a bug spray; it’s a carefully crafted solution for conscious families seeking both safety and effectiveness during their outdoor adventures.
In a market flooded with generic products, Pestly stands out by reconnecting customers with the reasons they reach for bug spray in the first place. It taps into memories of camping trips, lively soccer matches under the stars, and sun-kissed BBQs, promising the freedom to enjoy nature without pesky interruptions.
Its approach is grounded yet approachable, striking a balance between whimsy and practicality. With clear, engaging messaging, Pestly stands out amidst shelves filled with harsh chemical pesticides, offering a refreshing alternative.
The brand’s identity is reflected in its warm color palette, mirroring the inviting scents of its organic lemongrass and peppermint essential oils, allowing customers to embrace a natural, pest-free lifestyle.
