BioMatrix was founded to tackle pressing issues at the nexus of technology, finance, and social equity, aiming to enhance financial inclusion through the provision of Universal Basic Income (UBI). This initiative seeks to reduce financial inequality and ensure access to essential financial resources for all.
We were engaged to create a brand film to launch BioMatrix and their revolutionary Proof of You (PoY) token that fuses biological identity with blockchain to set a new standard for Universal Basic Income.
Working closely with the team at A&C Technology, we took the project from concept to completion, working on all phases from brand identity, storyboarding, design, and final motion.
We developed a sci-fi film inspired, future aesthetic which showcases the BioMatrix Ecosystem as a comprehensive platform designed to seamlessly integrate blockchain technology.
Credits
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Client — A&C Technology
Animation Studio — Never Sit Still
Sound Design — Smith & Western
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Studio Director — Mike Tosetto
Producer — Sharon Lim
Creative Director — Zoe Crocker
Creative Lead / Project Lead — Jonathan Pui
3D Technical Lead — Bruno Borio
Storyboarding & Concepting — Jonathan Pui
2D Design & Animation — Ben Walker, Jonathan Pui
3D Design & Animation — Bruno Borio, Jonathan Pui, Howe Tom, Max Cao, Nancy Li, Gareth Chang
Breakdoawns of selected shots.
R&D of token coins and human elements.
Style frames and look development.
Storyboard sequence.
Visual identity exploration.
