Project: Disney's Zootopia Immersive Experience in Shanghai
Role: Media Producer and Pre field integration producer
Goals:
Create an immersive adventure that transports guests into the vibrant world of Disney's Zootopia.
Uphold the spirit of the beloved film, ensuring authenticity and a sense of wonder.
Develop an experience that is engaging and accessible to a diverse audience.
My Contributions:
Collaborated with creative directors and external vendors to assess designs and creative choices, utilizing virtual environments and physical mock-ups for thorough evaluation.
Managed audience playtesting, analyzed results, and collaborated with creative teams to implement actionable improvements.
Partnered with IP creators to ensure the experience remained true to the world and characters of Zootopia.
Challenges:
Navigating cross-cultural collaboration with global team members across multiple time zones.
Spearheading the development of innovative technologies to realize ambitious creative concepts.
Balancing creative vision with the need to design a universally enjoyable experience.
Results:
Received a prestigious VES Award nomination.
Currently under consideration for the 2025 Thea Awards.
