ROCK PAPER SCISSORS
HAND CRAFTED
BARREL AGED BARLEYWINE
The Brief:
Packaging for a series of bottled barleywine that was aged in three different types of bourbon barrels.
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The solution was to base the labels on a well-known game, where consumers could hopefully interact and share with others to compare the flavor profiles that each barrel lends to the beer. Eventually, a fourth barrel was added to the series. Thankfully, in some versions of the rock, paper, scissors game, there's an additional option of "pencil".