HYUNDAI IONIQ 5:
To Be ALWAYS ON
Hyundai is facing a whole new era in Colombia, becoming a lifestyle brand far from the previous utilitarian emphasis it used to have. Its bet is now on innovation, design and offering a mobility solution that enhances the driver’s experience to the next level while being conscious about the environment. The challenge was to translate this new brand identity, but also making it appealing and relevant to the local market.
To Be ALWAYS ON
Hyundai is facing a whole new era in Colombia, becoming a lifestyle brand far from the previous utilitarian emphasis it used to have. Its bet is now on innovation, design and offering a mobility solution that enhances the driver’s experience to the next level while being conscious about the environment. The challenge was to translate this new brand identity, but also making it appealing and relevant to the local market.
Through a potent creative approach, as well as a correct visual and storytelling crafting, the essence of the local media sensation, Mabel Moreno was paired with their new flagship product, the Hyundai IONIQ 5… showcasing the strong connection between them and the integration of different qualities to stay always on!
The “Always On” concept was so strong that it not only triggered the creation of this digital-based video (later broadcasted as a TVC piece) and a lifestyle photo shooting for the vehicle’s launch in Colombia… it also ignited an amplification effort in collaboration with VOGUE Mexico & Latin America. All in all, this project became part of Condé Nast's Best of CNCC.
