Levi's is launching a new collection with a modern take on original
Levi’s Footwear styles released in the 70s.
Levi's for Feet Campaign
Creative Concept
The campaign captures the essence of the Levi's for Feet collection
through a blend of retro nostalgia and contemporary style.
Using bold and vibrant imagery, the campaign evokes a sense of adventure
and freedom, reflecting Levi's authentic spirit.
Visual Communication Choices:
Retro-Modern Style: The campaign aesthetic reflects retro inspiration from the Seventies,
mixed with modern elements for a contemporary sensibility.
Iconic Color Palette: Utilize Levi's iconic color palette, with vibrant and bold touches.
Iconic Orange Tab: Highlight the iconic Orange Tab in imagery for immediate brand recognition.
Reference and inspiration images from the Levi's archive: Levi's for Feet
Caption:
From the archives to the world.
Discover the new Levi’s for Feet collection now.
#Levisforfeet
Tone and Style
The tone of this campaign is authentic, stimulating, and accessible, appealing to a wide range of consumers who share a passion for fashion and authenticity.
Seasonal Toolkit
The following toolkit provides and overview of all marketing assets for the
Levi’s For Feet SS23 campaign as well as the tools, templates, and guidelines
to bring the campaign to life in different markets.
This seasonal deliverable package includes photography and videos that
can be leveraged across Digital and Social.
CREDITS
Creative Studio Team
Head of Creative Studio: Hayley Shield
Global Creative Services Manager, LFA: Gaetano Curci
Brand Content & Graphic Specialist: Giovanna Mancini
Senior Graphic Designer: Chiara Pasina
Traffic & Production Manager: Leana Vukcevic
