Beat: Adv campaign - Master degree thesis
(2014)
It's designed to prevent and make people aware of binge eating disorders.
The campaign is complete, in fact it moves trough three different channels of communication: offline (poster), on line (posts web and web site), cinetic (motion graphic).
Diffusion is supposed to take place during the EXPO 2015 in Milan.
Why Illustration?
Because I decide to use a different and new way to explain problems about alimentation. Each illustration represents, thanks to a visual metaphor, four different eating disorders.
The Service.
Beat is a service, and then a campaign. The service has as a mission to get institutions, associations and people directly and directly involved in eating disorder.
Thesis Supervisor: Prof. Dina Riccò
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LOGO
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OFFLINE
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ONLINE
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MOTION GRAPHIC
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