This is a branding and visual identity concept for a music festival. 

As music is transformative for many people, I wanted to make sure we can introduce new artist to a group of like-minded people. Expect the unexpected and embrace the element of surprise, as each of the performers is equally important and brings something entirely unique to the sound of the festival. Around music festival gives an opportunity for festival-goers to enjoy their favourite performer and find new favourites. 

The festival's name was inspired by the project's central message and overarching concept: Turn your playlist around. This idea resonated strongly, giving rise to the prominent slogan featured on posters: Turn your playlist around at Around festival.