La Dalia Naturals
Overview
La Dalia Naturals is a craft beverage company that uses traditional fermentation procedures and aims to deliver high quality probiotic drinks while encapsulating the brightness, boldness and color of Mexico through the use of two of its signature symbols, the dahlia flower and the Sun.
Dahlia's Symbolism in Mexican Culture
Mexico selected the dahlia as its national flower due to the plant's diverse varieties and stunning array of colours which are representative for the nation's diversity.
Resilience and Adaptability: Dahlias are known as a symbol of the innovation and adaptability of the Mexican people, reflecting their ability to overcome challenges and thrive.
Beauty and Pride: With their vivid colors and distinctive shapes, Dahlias are a wonderful symbol of natural beauty and evoke the pride Mexicans take in their rich heritage and traditions.
Dahlia's journey began in the mountains of Mexico and Central America, where it swiftly evolved into a symbol of power and life.
Logo Design and style evolution
The logo is a visual representation of the fusion of a species of dahlia flower and the sun. The petals correspond to those of the Cactus Dahlia, which are thinner and make their resemblance to the sun's rays more visible and accurate.
The typeface used has been improved by elongating and twisting the letters in order to add a greater sense of playfulness and freedom.
Typography
Fabiola Script - used as a primary typeface for the title
Atlantis Flamingo - used as a secondary typeface for the title
DIN Condensed Bold - used for subtitles and body text
Slogan and visual cues
La Dalia Naturals is committed to delivering high-quality beverages to its consumers, while preserving the natural characteristics of the ingredients and their long-term benefits.
"Take the Energy, Feel the Energy, Release the energy" means that the consumer has the opportunity to achieve a state of well-being by consuming a complex, rich drink made from high-quality ingredients.
Color Palette choices
The colors used are representative for each of the beverage options:
Prickly Pear
Dragon Fruit
Blueberry and Banana
