TIME
February 2023
Client
Thaï restaurant in Paris
ABOUT
A Thai restaurant in Paris serving upgraded street food dishes crafted by a Thai kitchen crew, using only fresh ingredients.
They were looking for 70s-inspired branding to differentiate themselves from their competitors.
ART DIRECTION
The general artistic direction we chose was inspired by the 70s, which is quite unusual for a Thai restaurant, but it maintains a funky and colorful ambiance.
The general artistic direction we chose was inspired by the 70s, which is quite unusual for a Thai restaurant, but it maintains a funky and colorful ambiance.
We wanted to avoid being too cliché, so we infused the space with vibrant colors and abstract groovy shapes to bring those 70s vibes.
The use of fresh ingredients is a major asset for the restaurant, which is why we have decided to highlight them.
