![music festival graphic design Advertising visual identity merchandising classical music](https://mir-s3-cdn-cf.behance.net/project_modules/1400/140eed197990823.6639fb2760b00.png)
Concetto grafico
Il concept elaborato per il concorso indetto dal Bolzano Festival Bozen prevede l’utilizzo e la valorizzazione del esistente logo della manifestazione come “contenitore” fotografico che può di volta in volta ospitare differenti immagini a seconda degli utilizzi necessari, rimanendo sempre riconoscibile.
A questo viene abbinata una palette colore che rappresenta le diverse aree del festival e un pattern ricavato dalla “f” racchiusa nel logo stesso.
Le fotografie possono raffigurare singoli musicisti (attuali o del passato), particolari di mani che suonano differenti strumenti musicali oppure scene collettive (orchestra, ensemble, etc). Si viene così a creare un alfabeto visivo caratterizzante e unico in grado di trasmettere la varietà e la complessità del festival.
![music festival graphic design Advertising visual identity merchandising classical music](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8da8db197990823.6639fb2763a12.png)
![music festival graphic design Advertising visual identity merchandising classical music](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e664cd197990823.6639fb27628a2.jpg)
![music festival graphic design Advertising visual identity merchandising classical music](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4e5db7197990823.6639fb27632d3.png)
![music festival graphic design Advertising visual identity merchandising classical music](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b4cf02197990823.6639fb2762069.jpg)
![music festival graphic design Advertising visual identity merchandising classical music](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5195e4197990823.6639fb2761916.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e4851f197990823.6639fb260a300.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8c7abc197990823.6639fb260987b.jpg)
![music festival graphic design Advertising visual identity merchandising classical music](https://mir-s3-cdn-cf.behance.net/project_modules/1400/092f4a197990823.6639fb27612ec.jpg)
![music festival graphic design Advertising visual identity merchandising classical music](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2b3f5d197990823.6639ffb0667f7.png)