The goal of this long-term project was to look for ways to incentivise people to repair their old belongings instead of throwing them away. I was seeking out solutions that weren't tired and aimless, which led me down a more analog route.
The guide is accompanied by a collection of helpful resources, a shorthand leaflet and an Instagram account for the initiative. A visual identity has been developed for the campaign as well.
A set of 15 illustrations in total was developed for the campaign, and then used as a springboard for the visual identity.
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