This exercise in letterform design had a lot of thought behind it from the font to the animal. I chose Helvetica as my typeface and the letter J because I liked how thick the letter was and how simple the shape was to create my vision. Jellyfish are one of my favorite animals and I love how organic their form is along with the complex colors they can have. Their tentacles all wrap to create the curve and two smaller jellyfish sit on the left side and one large jellyfish creates the stem of the J. I liked how fluid the composition was and the balance that the three jellyfish created.