Challenge
Create a dynamic print and OOH campaign portraying Michelob Ultra can or bottle as if it were a superstar athlete.
Insight
Athletes and Michelob have more in common than we ever thought. A typical ritual of cooling off our beer is the same way that most athletes cool off but they call it “ice bath therapy”.
Idea
We used the prime moment where sports superstars take their “ice bath therapy” to demonstrate that it doesn’t matter if you are talking about Michelob Ultra or an athlete, the ideal temperature to greatness is 38º F.
Create a dynamic print and OOH campaign portraying Michelob Ultra can or bottle as if it were a superstar athlete.
Insight
Athletes and Michelob have more in common than we ever thought. A typical ritual of cooling off our beer is the same way that most athletes cool off but they call it “ice bath therapy”.
Idea
We used the prime moment where sports superstars take their “ice bath therapy” to demonstrate that it doesn’t matter if you are talking about Michelob Ultra or an athlete, the ideal temperature to greatness is 38º F.
