Our design project, "Auto", unveiled at MicroStrategy World 2024 in Las Vegas, represents more than just an AI+BI tool—it's a testament to innovation and collaboration.

From its debut in the keynote presentation to its prominence across the event, "Auto" engaged audiences like never before. Booth displays, signage, digital walls, T-shirts, and a 50-FOOT TALL DIGITAL SPHERE showcased its impact.

But we didn't stop at visuals. Physical souvenirs invited guests to experience "Auto" firsthand, reflecting our commitment to genuine engagement.

Driving the robot design, I collaborated cross-functionally with experts in marketing, motion graphics, product design, video production, and 3D modeling. Together, we brought "Auto" to life, ensuring every aspect reflected our shared vision.

Beyond the buzz of the event, "Auto" symbolizes the limitless potential of collaboration and innovation. It's not just a milestone but a stepping stone toward greater excellence.

Cheers to "Auto", its journey, and the boundless possibilities ahead.