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Curated Comforts | SURO

// branding
Logo identity for SURO - a brand that champions intentional living through curated products inspired by the art of Slow Living in Japan.
The Japanese characters for SURO, "スロー," form the emblem of the logo. Upon closer inspection, the logo reveals a dual symbol representing both a home and a kennel, encapsulating SURO's appeal to home and pet lovers. Additionally, resembling a hanko, a traditional Japanese personal seal, the logo aims to become an icon for the slow-living culture.
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Curated Comforts | SURO
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