2023
A set of peel-and-reveal cards that was created for Paula's Choice Hari Raya campaign. The design of the card features illustrations of traditional snacks that is commonly consumed by the Muslim community in Singapore and Malaysia.
Customers received 1 card in their shipment for every $50/RM150 spent. This adds a fun element when they make a purchase as customers will get to test their luck to see how much discount they can get for their next purchase once they peel off the sticker.
1,816 cards were claimed in both countries.
COMPANY
Paula's Choice Skincare SEA
MY ROLE
Concept Ideation, Illustration, Graphic Design
