Tapal Green Tea wanted to do a campaign that simply enhances the usage of green tea across Pakistan. Here's how we crafted a journey of flavors that not only unified the nation but also promoted its product by pairing the rich heritage of each region's iconic dishes while maintaining its own true essence.
First, we did our research, from finding the key items that make every district unique to their most cherished dish. Then we decided to utilize mid-journey to hone in an art style. We wanted to keep things as consistent as possible while also generating images in the exact perspective that we needed. From there we made each region special by giving it, its own unique identity in design, and then everything was brought together in harmony through animation.
Design: Ibad Nasir
Animation: Ahmed Zafar & Asif Siddiqui
