Galaxy Group of Companies: Establishing a Unified Employer Brand
Project Title: Galaxy Group of Companies: Establishing a Unified Employer Brand
Date: March 2023
Capability: Employer Branding
Brand Archetype: Creator
Capability: Employer Branding
Brand Archetype: Creator
Overview: Founded in 1999, Galaxy Group of Companies stands as a prominent conglomerate in Armenia, overseeing 15 diverse enterprises across various sectors, all unified under a single pool of talent.
The Challenge: Creating a unified employer brand for the entire group while ensuring it enhances the individual identities of each company within it posed a significant challenge. The solution required developing a comprehensive visual and verbal communication framework that could accommodate the unique attributes of each of the 15 brands.
The Solution: Extensive research, including employee engagement surveys involving 2,500 employees, formed the foundation of the solution. A unified employer brand was meticulously crafted, accompanied by a long-term strategy that mapped out the employee journey, highlighting all interactions and touchpoints.
A tangible solution came in the form of unified onboarding packages featuring carefully curated items, packaged sustainably.
The Reception: The intervention yielded higher NPS scores in the Employee Engagement Survey. Galaxy Group of Companies was recognized as one of the top employers in Armenia, according to public opinion surveys.
