The primary objective of this project is to create captivating advertisements for a lesser-known brand in the food and beverage industry. The goal is to evoke strong reactions from the audience through visually appealing imagery that highlights the product's uniqueness and quality. The product chosen is a kombucha beverage called Happy Kulture.

The aim is to conduct an outdoor photoshoot to leverage natural lighting and dynamic backdrops, enhancing the visual appeal of the product. By incorporating carefully selected props and settings, we intend to create an atmosphere that aligns with the brand's values and resonates with the target audience.

The storyboard is for a future project of a conceptualized short commercial video.