Fame Forever is a fashion brand that was all about clothing that was so versatile
it could work in any situation. We had to create a rational-led spring/summer
campaign for the brand with the new branding. My role was to conceptualise and
execute the campaign master layout, the photography, the photostyling and fashion styling. This also required me to supervise the photoshoot and the post production. 

Concept: Fame Forever is all about effortless, everyday style for the next door style
icon.It can be worn any place, anytime, in so many different ways to create countless
styles. It is (or should be) the go-to brand, wherever you’re going to. The campaign line “Wear it. Pair it. Anywhere it.”, embodied that. The layout represented the worlds of the different consumers and demonstrated that no matter who or where you are or what you’re doing, FF will fit in your world.

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