FELLAS
VISUAL IDENTITY / VERBAL NARRATIVE / PACKAGING / INTERIOR DESIGN
EN Fellas is a square pizza concept where people go to have good times. It's about great & inspiring comfort food empowered by authentic square pizza with a sense of easiness and unpretentiousness, typically associated with local joints, drunk food and Bodegas.
A bit nostalgia, a bit rebellion. Fellas was built to represent the clash between old-style Roman Nonna pizza and the Detroit one. Beyond the product, the concept wants to elevate its hospitality aptitude, offering a sexy dine-in experience through nostalgic Italian bites and a Deli-type ambience. In the end, Fellas is a constant exercise on a throwback to the “good life”. Where brother/sisterhood, coziness, and excitement are all combined, served with a side of focaccias and natural wine.
Come together @ Fellas - The House of the Square Pie!
* By the way, this brand project is up for grabs, since the client needed to put an end to the whole project for logistic reasons. So, Yep! This concept will be available for you to purchase. Let us know if you’re interested :)
Mixing a playful and bold Typekit, a set of imaginative illustrations of a 3 headed pizza/paper boy, and a beautiful
old signage-style logo, Fella’s concept has it all.
But don’t be fooled by the Dolce Vita pinkish hue. You can blame its Italian inspiration, but the truth is that the brand loves an argument, that’s why we’re bringing a vernacular-type combo approach, leaning towards old boxing match-up poster vibes.
FELLAS ®
A PROJECT BY BODEGA DESIGN STUDIO
CLIENT
It's up for Grabs people. Interested in buying? Send us a message.
CREATIVE DIRECTION AND DESIGN
Artur Cunha
Eduardo Brandalise
A PROJECT BY BODEGA DESIGN STUDIO
CLIENT
It's up for Grabs people. Interested in buying? Send us a message.
CREATIVE DIRECTION AND DESIGN
Artur Cunha
Eduardo Brandalise
CHARACTER ILLUSTRATION
Mateus Bonini
Mateus Bonini
INTERIOR DESIGN
Thais Paz
Thais Paz
Mafê
@Estudio Mesa
WHAT WE'VE DONE
Visual Identity, Verbal Narrative, Packaging, Art Direction, Interior Design
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FOLLOW US: @saybodega
WEBSITE: bodega.design
WHAT WE'VE DONE
Visual Identity, Verbal Narrative, Packaging, Art Direction, Interior Design
----------------
FOLLOW US: @saybodega
WEBSITE: bodega.design
