Baci Perugina chocolates have become iconic worldwide thanks to the famous love cards, so giving them especially on Valentine's Day has become a romantic gesture.
In Italy, many women do not know how to recognize the signs of a toxic relationship, mainly because they are normalized.
What if this loving gesture of giving Baci Perugina became a way to make young women aware of the dangers of a toxic relationship?
Introducing The Unlove Sign: the first chocolates that help a woman recognize a toxic relationship.
The project won a silver at the ADCI Equal competition 2023
Client: Baci Perugina - Nestlé
Copywriter: Agnese Bernaus
Art Director: Jonathan Fecola
