Identity of healthy meal brand "Завтрак будит" (Breakfast awakes).
The main ideas from the customer's brief are
- original recipes
- customers post and tag the company's account on social media thanks to attractive packaging
- audience are men and women who is worried about ingredients & nutrition of the meal, do sport, have an active life style
- healthy meals helps to improve digesting, are high energy value and nutritious.
The task is to create the brand identity and safe the packaging attractiveness.
To create the new logo I started to make some associations with brand name, the highlighted are the ones, which were the basic for creating the new identity.
Завтрак Breakfast Будит Awakes
полезный healthy запахом by smell
красивый beautiful с улыбкой with a smile
сытный nutritious шепотом whispering
разнообразный different тихо quiet
долгожданный long-awaited энергично actively
насыщенный fed up рано early
это первый прием пищи / важный прием пищи
first and important meal of the day
раннее утро early morning
тишина silence
пробуждение awakening
сбор всей семьи gathering of a whole family
доброе утро good morning
Based on the above there were few ideas, which I add to the presentation, but I thought they didn't reflect the idea in full
1 - gradually awakening
2 - the activities you can do in the morning / after breakfast
3 - put everything on pause and just dream about smth while you have a breakfast
4 - start of the day with a "play" / "start" button
I like the idea with "start" button, I changed it to "switch" one and that's what I ended up with. I also add mascots to make it more brighter and there is no specific gender of them, despite the fact that the women are major among the audience.
Packaging options
