Nu Skin Pop-Up Store
As a global beauty brand, Nu Skin offers a wide range of products, including facial cleansing products and health foods. This time, Nu Skin hopes to let consumers feel that the brand not only focuses on external beauty care but also cares about consumers' internal health through a Pop-Up Store experience event. As the creative director of this event, I started with the concept that you can enjoy professional medical-grade beauty care at "home", hoping that consumers can understand through the event that Nu Skin is their best choice for easy maintenance at home. We created a concept of a home, and used the game room, living room, and bathroom as creative concepts to let consumers feel the fun of interaction and deeply understand the characteristics of each product.