The Stryder
Arriving right on time for FW22, the new Levi’s for Feet collection isa nod to the past and true expression of the Levi’s DNA. Originally designed and launched in 1975, the Levi’s for Feet collection takes inspiration from the archives and brings together the old and the new.
Stryder Sneaker Push
Primary Objective
To drive consideration and credibility for the Levi’s Stryder in a relevant way to Gen Z.
Drive fun engagement and awareness and recognition of the
‘Running Legs’ logo and LFF (Levi’s For Feet) brand.
Secondary Objective
to drive quality traffic to Levi.com to discover the Levi’s Stryder.
CREDITS
Creative Studio Team
Head of Creative Studio: Hayley Shield
Global Creative Services Manager, LFA: Gaetano Curci
Brand Content & Graphic Specialist: Giovanna Mancini
Senior Graphic Designer: Chiara Pasina
Traffic & Production Manager: Leana Vukcevic
