Pixie is a vibrant brand specializing in developing products for manicure, encompassing three main lines: gel polish, top coats, and base coats.

As the Art Director, my primary objective was to craft a distinctive and functional brand identity. The project encompassed the comprehensive development of the brand, including logo design, corporate identity, and packaging. I began by categorizing the product groups by color to create a cohesive and easily recognizable system. Drawing inspiration from nature and butterflies, I introduced a unique packaging feature—a transparent window that reveals the polish’s number and color.

Post-launch, I spearheaded the concept for stunning professional photos for promotional purposes, resulting in compelling visuals that captured the essence of Pixie. The collaborative efforts of our team were instrumental in achieving these outstanding images.

Pixie is actively expanding and selling on marketplaces.