A journal by Future Commerce exploring the idea of a modern muse through the lens of commerce - where brands and consumers inspire and shape one another.

The project was led by All True studio, based in Springfield, Missouri, together we created a brand identity to used across multiple platforms, from digital, to print to an exhibition. Muses is a project by Future Commerce exploring the idea of a modern muse through the lens of commerce — where brands and consumers inspire and shape one another.


Muses
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Muses

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