Beverage Label Design

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For this project, I had to design a unique beverage bottle label as a concept brand for a number of options, such as Alcoholic Spirits, Ice Tea, etc. The option I chose was Non-Alcoholic Spirits.

Front & Back View Of The Label

Rationale

For this Project, I designed a label for a non-alcoholic spirits bottle. The reason why is due to my religion Islam, which forbids drinking. And I got many friends who loves to party and drink so I designed this using myself as a persona but using someone else's identity (also made up) so that I and many others alike who has the same situation can drink without breaking our faith whilst still enjoying ourselves and not feel left out. The word "Hoya" is a term known to the coloured culture and is often used in context. The context I chose is when we are dancing, we like to shout "Hoya" as we dancing to the beat of the music. It's our way of "this is soo good". The pattern used I used is a made up psychedelic pattern, which tells people this is a party drink and can also relate to the feelings experienced whilst drinking the liquor.

Front & Back Flat Label