Harumi Tana's profile

THE LAST OF US - HBO MAX CAMPAIGN

UX/UI STORYTELLING
Faced with high fan anticipation, we swiftly crafted a special page inspired by the "Look for the Light" theme. Our storytelling and copywriting were pivotal, weaving a captivating narrative that mirrored the excitement surrounding the upcoming release.

Every word was meticulously chosen to draw users into an immersive journey, revealing sneak peeks and building suspense. The design enhanced this narrative flow, making the page a dynamic experience rather than just a destination. Additionally, we curated a selection of titles that perfectly matched the concept, deepening the thematic connection and enriching the user experience.

Through strategic copy, compelling storytelling, and thoughtful curation, we transformed anticipation into engagement, setting the stage for what was destined to become a cultural phenomenon.
THE LAST OF US - HBO MAX CAMPAIGN
Published:

THE LAST OF US - HBO MAX CAMPAIGN

Published:

Creative Fields