BRANDING FOR A CITY FEST EVENT - MUMBAI FESTIVAL
BRIEF - It was a 7-day city festival celebrating Mumbai, with a different theme each day at various locations throughout the city.
CONCEPT - Since it is a festive event, I decided to create a vibrant and celebratory atmosphere with a maximal, illustrative concept. This design incorporates various artworks, each representing different themes. To enhance clarity for the audience, I developed colorful concept guides for each piece. By presenting these guides in an engaging and joyful manner, the project achieved a cohesive and lively result.
LOGO OPTIONS
BRANDING OPTION
CLIENT - GOVT OF MAHARASHTRA, MAHARASHTRA TOURISM DEPT.
AGENCY - WIZCRAFT ENTERTAINMENT AGENCY
CONCEPT, VISUALIZATION AND DESIGN - BY ME
EDITORS - DESIGN DEPARTMENT@WIZCRAFT.
