Ricky Ramos Collaboration with Ángulo Estudio Creativo
At Ángulo Estudio Creativo, I managed Ricky Ramos's digital marketing strategy to boost subscriptions to his mailing list. Our goal was to provide value through inbound marketing using a downloadable PDF titled "5 Tips for a Successful Brand." This catered to professionals looking to build their brand or established businesses needing a top-tier brand strategist to penetrate new markets.
I implemented a value-packed ad campaign to achieve Ricky's subscription targets. We extended the strategy to other media, including YouTube and a podcast available on major platforms like Spotify, Apple Podcasts, Amazon Music, iHeartRadio, and Pandora, to reach audiences beyond social media platforms such as Facebook, Instagram, TikTok, and Twitter.
For our email strategy, we designed a comprehensive customer experience where each subscriber received a weekly email filled with valuable content. These emails included tips and tricks, best practices, and insider information that common people and brands without a strategist wouldn't typically know about. Our objective was to provide consistent value, keeping subscribers engaged and informed. This approach allowed us to monitor open rates and execute our SQL strategy to promote our other platforms.
The aim was to introduce new audiences to Ricky's expertise, ultimately establishing him as an opinion leader and influencer in brand strategy and business success.
Social Media Ad
Landing Page
YouTube
