Sensitive advertising on the misdeeds of tobacco and more particularly on the problems of nicotine addiction.
Interactive Billboard Campaign:
This interactive campaigns will allow consumers to get involved and invested in the overall message.
This interactive campaigns will allow consumers to get involved and invested in the overall message.
The billboard will remind smokers that their habit affects other people too, including their kids.
A smoke detector will be installed in the billboard. If a cigarette is lit close to it, the image will zoom out
and reveal that the chalk drawing was make by your scared child.
Mobile Application Concept:
The idea is to replace 5 minute smoke breaks by a healthier habit, in this case - a number of short flash games. You can invite your friends to play with you and develop their characters in the game instead of having
The idea is to replace 5 minute smoke breaks by a healthier habit, in this case - a number of short flash games. You can invite your friends to play with you and develop their characters in the game instead of having
a cigarette or two.