Imperial College London wanted to promote the availability of a premium clothing line that is aimed at our alumni. As the alumni are a very global group, we decided to photograph one who lived in Washington DC as a way to show how even though they don't live near London anymore, they can still feel connected to Imperial. A photoshoot was arranged and the images were then used to promote the line of clothing. Below are some of the uses.
Concept, creative direction and styling by Beth Elzer; photography by Matthew Lester.
Concept, creative direction and styling by Beth Elzer; photography by Matthew Lester.
Magazine ad promoting the "Imperial Classics Collection" of premium clothing aimed at alumni. The ad ran in the Imperial College London alumni magazine.
Postcard with discount coupon to promote the "Imperial Classics Collection" of quality clothing that is available in the College gift shop. Audience was alumni attending the yearly reunion to encourage them to visit the gift shop during their visit.
