Social media has dramatically changed people’s though processes and interactions with one another just in the last decade. It has become an essential part of our individual identites. #yum, a dessert cafe, is an inspiration from this. #yum represents anyone who enjoys taking a picture of their food, and/or using social media on a daily basis. We presents beautifully crafted desserts, while being affordable and still casual. #yum is also perfect for those people on-the-go. This mindset is typically found in those who are starting or are in their professional careers and represents the majority of the audience (20s –40s).
These desserts will make anyone want to take a photo of their food and say #yum.
