This inspirational piece was utilized as the design road map for the department, and was implemented into several design proposals to the clients.
Acted as the project lead, also was in charge of trend analysis, design strategy making, color and materials proposals. Also acted as art director over seeing print, motion graphics, and installation art.
(Graphic design by Laan Lee.)
Theme title page, "Way Back To Smile."
Revisiting the experiences from the childhood and tellling the stories with present voice, this trend addresses the appreciation of memories from the past with modern twist to reconnect with present lives fill with rapid changes.
Content page.
Using current examples to communicate the concept of modern nostalgia.
Image board.
Concept keywords and color palette.
The tone of orange often associates with warmth and being optimistic. With the hint of brown indicates the past and sence of grounding. All together, this palette offers user the right balance of old and new, combining the heritage with present experiences to create their own uprising stories.
